For now, consider the promotional benefits of large bright green buses, filled with elite athletes descending upon the square of your small Italian Village. It seems Liquigas has been thinking about this for some time. While flipping through the archives we dusted off some rare shots of what is without doubt the earliest example of a Liquigas team bus, this time in silver and designed by elite aesthetes Franco Campo and Carlo Graffi. Commissioned in 1951, the Carrio de Fuoco or “Chariot of Fire” was designed as a mobile display booth for the postwar promotion of a burgeoning young business and “modern” standards of living aided by household gasses and the promise of “something new.”
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