ULTRAMODERNIDAD V: "Carrio du Fuoco", 1951

For now, consider the promotional benefits of large bright green buses, filled with elite athletes descending upon the square of your small Italian Village. It seems Liquigas has been thinking about this for some time. While flipping through the archives we dusted off some rare shots of what is without doubt the earliest example of a Liquigas team bus, this time in silver and designed by elite aesthetes Franco Campo and Carlo Graffi. Commissioned in 1951, the Carrio de Fuoco or “Chariot of Fire” was designed as a mobile display booth for the postwar promotion of a burgeoning young business and “modern” standards of living aided by household gasses and the promise of “something new.”

Más aquí.

Arquitectura para vivir modernamente sin acabar siendo un rematado gilipollas

LO TIENE

Bradley Wiggins LO tiene.

Y Fred Perry LO sabe.

Así que Fred Perry y el actual maïllot amarillo del Tour 2012 LO han hecho.

It’s a partnership I could only have dreamed of…..I have been a lifelong fan of the brand, stemming from my following and commitment to the mod movement and what I believe is Fred Perry’s unparalleled relationship with subculture. My goal has been to develop an authentic, non technical range of off cycle wear that is inspired by the best of the sport’s unique heritage – something I am hugely passionate about. Fred Perry offered me that opportunity.
 
I’ll never forget the buzz when I first heard that Fred Perry were interested in working with me and since we’ve started work it’s clear that I’m going to have the chance to execute many of my and collaborate on some great ranges in the coming seasons.

La pregunta es: ¿realmente qué es lo que proporciona esta colaboración? ¿otro niqui con el laurel en el pecho para la colección de los hipsters de hoy en día? ¿un maïllot vintage actual que recoge la tradición ciclista (no, para eso ya está Rapha que no se inventa colaboraciones inverosímiles)?

¿O estamos a la espera que Iniesta haga una colaboración Joma?

ULTRAMODERNIDAD IV: ¡Viva 1952!

Clásicos antes que post-modernos